Lia Aran

Hi.

Hi.

I’m creating end-to-end human-centered experiences, services, systems and digital products,
integrating human-AI interaction and cognitive science to connect
people, technology + spaces (digital and physical).

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What do I do?

Human-AI Interaction + Cognitive Science

Through human-AI interaction, cognitive science, data + design I execute:

  • Designing services, systems , processes + products enabled by AI
  • Connecting people, technology + spaces (both digital and physical) in complex environments
  • Ensuring that AI considerations + solutions are seamlessly + intuitively integrated into existing processes + thoughtfuly + carefully decanted
  • Ethics of AI
  • How humans + machines learn
  • Future scenarios
  • Engineering psychology

Human-Centered Design

Through strategy, data, empathy, collaboration + connecting unexpected dots I conduct:

  • Transformation + innovation
  • Building, leading + mentoring impactful creative teams
  • Qualitative + quantitative research methodologies
  • Ecosystems’ mapping + identifying touchpoints
  • User experience journeys
  • Synthesize to uncover gaps + opportunities
  • Behavioral archetypes
  • Design Thinking enablement
  • Experiential prototyping + testing
  • End-to-end connected experiences (digital + physical)
  • Service design
  • Change management strategy + design
  • Digital product development

Brands.

Boston Scientific
Google
Comcast
Verizon
Harvard University
Boston Children’s Hospital
Snapple
Nokia
The XO Group
Athena Health
Ford Motor Company
Sharp Electronics
Avaya
The Enough Project
Gap
Pfizer
Spectrum
Bed Bath & Beyond
Sears
Tupperware
Random House
Swatch
The Center of Educational Technology+ Tel Aviv University
Startups

Awards.

Hermes Creative Awards, Gold x 2
Creativity International Media & Interactive Design Awards, Bronze
MarCom Awards, Platinum
MarCom Awards, Gold x 2
RX Club , Award of Excellence  x 2
Web Marketing Association, Healthcare Standard of Excellence
eHealthcare Leadership Awards, Silver
Web Marketing Association, Best of Industry
eHeathcare Leadership Awards, Gold
Boston Scientific award for exceptional leadership

Member.

International Academy of Digital Arts & Science

Jury.

The Webby Awards

Lectures + talks.

New York University, Communication and media studies
Industry conferences, health + digital

LIA ARAN +

Connecting people, technology
and spaces (digital + physical).

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