Digital transformation.
BOSTON SCIENTIFIC
Brief
Develop a global multi-channel brand system that expresses Boston Scientific’s brand story.
Challenge
13 thousand products
100+ countries
24 million patients treated every year
Results
- 200% increase in visits to patients’ content per month.
- Flexible, fresh and energetic design system that unifies the brand across platforms and businesses.
Personalized brand story.
Insights from customer research led the brand’s story: Solutions that matter most, pursuit of excellence and deepest collaborations. This enabled end-to-end user experience and personalization for patients, caregivers, healthcare professionals, and hospitals administrators.
Beyond the product.
Customers are increasingly expecting value and services beyond the product. Through design thinking brainstorming workshops, we identified tools that solve problems for customers across businesses. One is a calculator demonstrating Longevity battery saving costs comparing to similar competitors’ products. It allows healthcare professionals and hospital administrators to save time meeting with the rep.
Brand language extensions.
Leveraging the core brand to address growing internal needs to expand and elevate communication with customers.
Modular system.
An easily expandable responsive design system created with Adobe AEM, digital style guide, and process to fit the brand and its businesses’ digital needs. Research defined the touch points, needs of patients, caregivers, healthcare professionals, and hospital administrators
“ …It looks slick, modern, and is very easy to navigate. It’s great to see the consistency of the way we describe our businesses while displaying innovation and patient focus. I know this has been a long journey as we started with an old site, 100% US oriented, and very disparate capabilities across BSC that were disjointed internally and to our external customers… now its first class. I really love it.”
Boston Scientific CEO
By the numbers:
200% increase in visits to patients’ content per month.
15% increase scores in site satisfaction for patients.
15% average monthly visits increase to brand story.
8.5% improvement in engagement rate.
Awards.
Marcom Awards, Platinum Award.
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