Social motivation + health.
HEALTH STARTUP
Brief
Develop a mobile pedometer app that automatically counts the user’s steps throughout the day even when the app isn’t open.
Challenge
Stand out and add value in a quite saturated market.
Results
Providing teens a motivational platform to shake things up with groups they create or join, and to raise awareness or socially influence matters that bother to them.
A new perspective on pedometers.
Shake things up while moving. View what friends and other people are shaking up. Add the subject you care about or join an existing one. Moving for a cause ignites teens in different locations to start social movements and put them in motion. Connect physical movement to social movements, while checking status compared to daily goals and add what fuels you: music, style. and what you eat.
Connecting movement + social motivation.
How far can you go? Once you’ve reached your goal or exceeded it, a message that converts the steps into actual destination facts is automatically generated and posted on Facebook.
RELATED CASE STUDIES
translating complex goals, ideas + questions into digital experiences.
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