Empowering women.
BOSTON SCIENTIFIC
Problems
- Nearly 80% of women ages 25-45 develop uterine fibroid growths.
- Many aren’t fully informed of less invasive alternatives due to gaps in technology, insurance coverage, + racial disparities in healthcare.
- Black women are the most impacted + tend to develop uterine fibroids earlier + with more severe symptoms.
Challenges
- How might we raise women’s awareness – especially among Black women – about the condition before it happens?
- How might we provide them the tools, services, + support they need but miss?
.
Solutions
- Integrated awareness campaign across tools, services, + education.
- Tool allowing women to self-assess their uterine fibroid symptoms.
- Platform to find doctors practicing the latest technology in uterine fibroids treatment.
- Enabling support groups on social media + in-person community events
Results
- 60% of women felt that the awareness campaign is empowering on a personal level.
- 33,000 unique visits in the first 3 months.
- 200 social media followers during the first week.
- Women ranked the content at 29/30 + the UX + UI 28/30.
- Saved Boston Scientific over $1 million.
“The statement “Don’t Lose your U is very meaningful. It indicates that I do not have to lose a part of myself. I do not have to lose my uterus. It almost means don’t lose your identity.”
Non-diagnosed woman
Based on the prototype UX study
“It’s on a personal level. It means that I don’t have to lose a part of myself and there are other less invasive options available”
Non-diagnosed woman
Based on the prototype UX study
“It’s talking about my own life”
Woman diagnosed with Uterine Fibroids
Based on the prototype UX study
By the numbers:
60% of women felt the campaign message was empowering on a personal level.
33,000 unique visits in the first 3 months.
200 social media followers during the first week.
Nearly 80% of women thought that the content is believable overall.
Women who are promoters ranked the content at 29/30 + the UX + the UI 28/30.
Saved Boston Scientific over $1 million by establishing + leading an internal cross-disciplinary, lean team with an agile, human-centered approach.
