Empowering women.
BOSTON SCIENTIFIC
Brief
Launch a patient-centric therapy awareness campaign that will advocate for women’s rights to keep their uterus.
Challenge
Nearly 80% of women 25-45 develop uterine fibroids growths. Most are recommended to have a hysterectomy, which isn’t always based on their best interests.
.
Results
Providing women medical options in an honest, transparent way that allow them to keep their uterus.
“The statement “Don’t Lose your U is very meaningful. It indicates that I do not have to lose a part of myself. I do not have to lose my uterus. It almost means don’t lose your identity.”
Non-diagnosed woman
Based on the prototype UX study
“It’s on a personal level. It means that I don’t have to lose a part of myself and there are other less invasive options available”
Non-diagnosed woman
Based on the prototype UX study
“It’s talking about my own life”
Woman diagnosed with Uterine Fibroids
Based on the prototype UX study
By the numbers:
60% of women felt the campaign message was empowering on a personal level.
33,000 unique visits in the first 3 months.
200 social media followers during the first week.
Nearly 80% of women thought that the content overall is believable.
Women who are promoters ranked the information presented 29/30 and the UI 28/30.
Saved Boston Scientific over 1m dollars by establishing and leading a multi-disciplinary, lean team with an agile process.
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