Digital support group.
BOSTON SCIENTIFIC
Problems
- Parents to babies born with medical conditions that require a feeding tube experience extreme stress levels.
- Nurses have time for 1-2 demonstrations.
- At home, parents feel isolated with no sufficient clinical support and knowledge, while this form of feeding will be, in most cases, permanent throughout the child’s life.
Challenges
- For caregivers: How might we provide them with currently unmet services from birth until 18 + beyond in real time, + anticipate future needs?
- How will we anticipate caregivers’ needs when the device doesn’t capture data?
Solutions
- Create a new care model for caregivers to children requiring a feeding tube which connects a medical device, virtual clinical support, + education.
- Anticipating caregivers’ needs through clinical support data + information caregivers record themselves + are willing to share.
Results
- Created a new care model strategy connecting a new feeding tube, 24/7 real-time remote clinical care + support via video + text, + education on nuanced, sensitive topics we’ve learned about from caregivers.
- Prototyped + tested.
Virtual health.
Fast, real-time communication through virtual health cuts clinic visits, solves physical distances from clinics, and provides parents a sense of comfort that there’s always someone there to hold their hand. Evie Every Day app provides 24/7 communication with nurses through live video chat, texts and phone calls. Designed with minimalism and simplicity in mind for stressful situations when help needs to be only one touch away.
Humanizing product + service.
The product and ecosystem support system were personalized based on parents’ perceptions and attitudes. Evie, the product name, is rooted in the technical name Endovive 3S. Evie Every Day is the ecosystem supporting parents across a 24/7 support app, website, YouTube videos and a social media support group and education.
Designing a connected experience.
Everything Fits Together answers the anxieties of parents whose children need a feeding tube. Acknowledging the everyday challenges felt at home, in school, and with friendships, we designed a support system that connects parents, nurses and children from birth through their teens.
