Social motivation + health.
HEALTH STARTUP
Problems
- Based on research, 15 million children and teens in the U.S. are obese, while only 28% engage in advised 60 min of daily activity.
- Though social factors play a significant role in youth engagement in physical activities, platforms are scarce.
- Although 71% of teens consider themselves civically engaged, they communicate gaps in connectedness + knowledge.
Challenges
- How might we change teens’ health decision-making behavior over time?
- How might we make a difference with a new platform vs using existing ones?
Solutions
- Platform providing social support + motivation from peers to positively influence adolescents’ physical activity.
- Connecting social activation, style, music, + physical activity.
- Move together virtually with peers.
Results
- Following prototyping + testing, user market fit shifted to changing eating habits for adults.
A new perspective on pedometers.
Shake things up while moving. View what friends and other people are shaking up. Add the subject you care about or join an existing one. Moving for a cause ignites teens in different locations to start social movements and put them in motion. Connect physical movement to social movements, while checking status compared to daily goals and add what fuels you: music, style. and what you eat.
Connecting movement + social motivation.
How far can you go? Once you’ve reached your goal or exceeded it, a message that converts the steps into actual destination facts is automatically generated and posted on Facebook.
