Bringing clarity.

BOSTON SCIENTIFIC

Problems

Based on research, young people are surprised when diagnosed with blood clots since the condition is associated with old age.
Although advanced technology is available, people diagnosed with blood clots are mostly offered dated solutions by general clinicians, caused by silos between specialty + general clinicians.

Challenges

How might we raise awareness amongst a younger, healthy audience on preventative measures for a medical condition they don’t associate with?
How might we connect between various types of clinicians + patients to improve condition prevention + care?

Solutions

Global, integrated awareness campaign for a young audience that intentionally has a non-medical appearance + featuring bite-sized data visualization.
Developed a service blueprint enabling general + specialty clinicians’ communication flow.

Results

160,0000 unique website visits in the first year.
80%-100% user engagement rate per screen on the website.
Featured on NBC’s Today morning show.
Scaled globally to over 30 countries.
Increased patient visits at specialty clinicians.
Strong, organic social media community growth.
6 awards.
First preventative effort launched by Boston Scientific.

Clearing misconceptions.

Research has found young people are surprised when diagnosed with Deep Vein Thrombosis—since it’s associated with old age—and unaware of simple preventatives and technology available. We translated these misconceptions into opportunities to raise awareness and create a brand voice across a complete customer journey.

3 screens in white frames: Desktop, tablet, mobile

Designing with urgency.

Identified the customers’ journeys touch point, while learning through doctors’ interviews, that alternative treatments can take place only if the clot is less than 3 weeks old. This urgency translated into experience principles where a bold and clear approached guided the overall experience.

Shaping a content system.

Communicating to a young audience about a medical condition associated with old age led to designing distinct, bite-size content based on data visualization system that’s honest, bold and visual. The content system translated to social media where patients share their Moments of Clarity about Deep Vein Thrombosis as well as other life experiences with others.

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OOH + activation.

Deep Vein Thrombosis is a condition where blood clots form, preventing the blood from moving freely. OOH + Environment activation offered an effective way to raise awareness, while explaining the medical condition and its consequences to a large, diverse audience that isn’t familiar and doesn’t have the time to delve into the medical details.