Bringing clarity.

BOSTON SCIENTIFIC

Brief

Create a memorable, bold branded end-to-end patient education campaign.

Challenge

Clearing misconceptions about a known yet misinformed condition. The audience is young while the condition is associated with old age.

Results

Won 6 awards.
160,0000 unique visits in the first year.
80%-100% users’ engagement rate per screen on the website.
Featured on NBC’s Today morning show.
Scaled globally to over 30 countries.

Clearing misconceptions.

Research has found young people are surprised when diagnosed with Deep Vein Thrombosis—since it’s associated with old age—and unaware of simple preventatives and technology available. We translated these misconceptions into opportunities to raise awareness and create a brand voice across a complete customer journey.

3 screens in white frames: Desktop, tablet, mobile

Designing with urgency.

Identified the customers’ journeys touch point, while learning through doctors’ interviews, that alternative treatments can take place only if the clot is less than 3 weeks old. This urgency translated into experience principles where a bold and clear approached guided the overall experience.

Shaping a content system.

Communicating to a young audience about a medical condition associated with old age led to designing distinct, bite-size content based on data visualization system that’s honest, bold and visual. The content system translated to social media where patients share their Moments of Clarity about Deep Vein Thrombosis as well as other life experiences with others.

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OOH + activation.

Deep Vein Thrombosis is a condition where blood clots form, preventing the blood from moving freely. OOH + Environment activation offered an effective way to raise awareness, while explaining the medical condition and its consequences to a large, diverse audience that isn’t familiar and doesn’t have the time to delve into the medical details.